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Customer Centred CRM
Quartz CRM facilities support the management of relationships with
potential and current customers, including the review and development of
business with individual customers, and broader marketing initiatives such
as campaigns and events. All the key interactions between an organisation
and the awarding body are immediately visible, and can be directly reviewed
in detail. The Quartz business intelligence tools enable identification and
analysis of trends or exceptions so that resources can be targeted
effectively. For awarding body staff, the CRM facilities enable more rapid
and better informed customer service, with an electronic record replacing
filing and retrieval, post-its, rough notes, etc. The ability to monitor
progress and task-lists enable better planning and coordination of work
needed to support customers.
Key benefits are
- Customers receive better informed and integrated responses
- Immediate response to customer enquiries
- ‘Single View’ of customer – all staff informed in real-time
- Staff time savings
- Eliminate manual retrieval of information, and chasing up progress
status
- Better informed business decisions regarding customers and market
development
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Click above to open a factsheet giving more details on the
Quartz
CRM facilities (PDF,
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